On which social network should I communicate?

Admittedly, social networks today are gradually being diversified for a variety of different purposes and uses.

We must admit that the presence on social media has brought many important efficiencies to reach the targeted audiences and find potential customers. So, social networks are becoming an essential tool for marketing strategies.

Among a series of social networks currently growing, which is the most suitable social network for your business and your brand? which social network will bring real efficiency to your strategy?

Facebook :

• Facebook is a leading social network in the world which is the undisputed leader in social media in terms of number of users and time spent on its site and mobile application with 2.49 billion active users..

• Facebook brings together all age groups and population categories in the world.
• Facebook has a variety of features that will allow users to freely use for several different purposes.
  • With pages: Facebook has tools that allow companies and brands to distribute content and interact with their audiences
  • With Groups: Facebook allows you to build a community by allowing them to share their ideas and express themselves on an equal footing.
  • With Facebook Messenger: Facebook offers an integrated real-time customer relationship tool for businesses
  • With Workplace: Facebook offers an alternative to Slack for business collaboration.
  • With its advertising program: it is able to target users according to socio-demographic and geographical criteria according to their centers of interest and their behavior. Facebook has a powerful tool to promote your business, your products, your services and your contents, not only on Facebook but even outside of Facebook.

Youtube :

• Youtube is the first social network in the form of video in the world. It allows millions of professional content creators, but also private individuals to share their videos daily with the world or privately with their loved ones.
• Acquired by Google, Youtube is the most used video platform in the world with more than 1.9 billion active users
• The outstanding features on youtube:
  • Youtube has a powerful subscriber capitalization tool
  • Video is an effective way to turn visitors into real customers.
  • Youtube has an ultra-complete statistical tool integrated with Google Analytics.
  • With its advertising program: it allows videos to be broadcast on the Youtube network and on the entire Google Adwords network. Google offers advanced advertising solutions and formats on Youtube including Display or special operations for major brands

Instagram :

• Instagram is a social networking platform for interacting in visual and short video form. This social network is not only used to share daily content, but also to target potential audiences and promote a brand.

• Instagram has a massive user base of over 1 billion active users and is now owned by Facebook.
• Instagram is more popular with the youth community.
• Instagram also has several great features:
  • Like Snapchat, Instagram offers a special “Story” feature that allows you to share several contents on a daily basis and only exists for 24 hours. In addition, the account on instagram allows users to follow others and be followed, which will help to establish a community of potential customers.
  • Instagram is a powerful platform for carrying out B2B sales operations: the social network allows companies or brands to work on their images and attract a number of targets before generating the sale.
  • With its advertising program: Integrated with the Facebook network, Instagram allows you to promote photos, videos and stories in a targeted manner.

Linkedin :

• Linkedin is a network focused on expert and professional users. The platform makes it possible to put in contact with his former school friends, his colleagues or his partners.
• Linkedin is the world leader in professional social networks with more than 252 million participants.
• By using an analysis tool of the user database according to the company, skill or field of activity, Linkedin has become a real tool for prospecting potential customers as well as targeting talents.
• Like Facebook, Linkedin offers various functionalities corresponding to the purpose of use:
  • The company page: Linkedin offers a special page for professional companies that allows you to speak on behalf of your company or your brand and present your products and services.
  • Groups: This feature allows you to establish a community around specific topics.
  • Its Advertising Program: Linkedin offers a Display offer to launch visual advertising and targeted emails or even sponsored posts.