How to improve the SEO / SEA of your website?

Today each entrepreneur necessarily has his website, which has become a fundamental element for his communication, to make himself known, to capture a wider audience and to develop his activity.
But, beyond having a responsive and high quality website in terms of its design and content, it must be visible, because there are billions of websites.

To improve its visibility, it is necessary to improve its referencing. For this, there are two referencing methods:

Natural referencing or SEOwhich consists of a set of techniques and IT tools to optimize its website so that it can naturally climb in the positions on the search engine results pages.
AND
Paid referencing or SEA which consists of the purchase of strategic keywords and/or sponsored links on search engines in order to attract traffic to a website and increase the click-through rate which will vary the costs budgets. You need a well-defined and relevant strategy to maximize the return on investment that this tool can generate.

The challenge lies in attracting traffic to your website and other digital media such as accounts on social networks or even mobile or computer applications.

Optimizing its online platforms will allow them to rise in the lists of search engine results but also to transform this traffic of Internet users into prospects (potential customers), then into loyal customers who will be satisfied and will trust you.